Evaluation - How did you attract/address your audience?

Our audience: 15-30 years of age, both sexes, working class to middle class.

As part of the research task I looked at a number of existing opening sequence from a variety of Thriller films. As majority of the films were rated as a 15, this allowed me to pick up on certain conventions of Thriller films rated 15. For example after researching these existing I fount out, that the films rated 15, were not as violent as those that were rated a 18. Also researching  more into films rated 15, allowed me to see what is allowed to be shown on films rated 15.

This below shows what is allowed in a 15 film and what is allowed in an 18 film. By comparing 15 rated films and 18 rated films it gave me an idea of what would attract our target audience, as our film includes both age groups of 15 and 18.

After researching the BBFC, as a group we thought of story lines that would fit these these guidelines and be appealing to our target audience. As we as a group classed as part of our target audience, it made this easier as we took into consideration what attracts us to films. From this we decided we needed: 

• A story line that is exciting 
• A story line that creates tension
• Characters that are easy to relate to
• everyday scenarios within the story line  

I feel as if we have done this within out opening sequence, because our story line about a young boy being kidnapped is exciting and does create tension for the audience. I know this because of the audience feedback we as a group received. The characters are easy for the target group to relate to, as they are from a working class and are aged around the age of the target audience. The story line also includes everyday scenarios, as the opening sequence in set at a park where boys are playing football. By include these things it addresses and attracts our target audience.