Evaluation - Who would be the audience for your media product?

When planning our final opening sequence Chloe and I researched the difference between film age ratings. By doing this allowed us to see what age group would be suitable for our target group. For example videos like the one below were part of our research.

Also using the official BBFC (British board of film classifications) website allowed Chloe and I to research what the guidelines were. After completing the research, Nikki, Chloe and I decided that a suitable target audience would be ages between 15 and 30 of both sexes. This is because the film may be distressing for younger children however teenagers and young adults will not be distressed by the storyline. Also during the opening sequence, the part where the boy is kidnapped may be seen as violence. 'However' it is not the strong violence that maybe seen in a film that is rated 18, therefore the suitable target audience is 15.  

Economic Viability:

Taken: The storyline we have is similar to that of Taken (2008). The storyline for Taken consists of A retired CIA agent travels across Europe and relies on his old skills to save his estranged daughter, who has been kidnapped while on a trip to Paris. 'However' there are some differences, for example, the kidnapping happens when the boy is at his local park rather than abroad. The target audience is also an 18 compared to Snatched which is a 15.

 

Snatched isn’t an 18 like Taken, due to the fact that there is no sex or nudity shown throughout the film. However there are quite a lot of violent scenes. 'However', the scenes are not as violent as the scenes in Taken. Within Snatched there would be the use of strong language, however it would not be taken advantage of and be as strong as the language used within 18 films. The reason Snatched is not rated a 12, which is the rating below 15 is because the violent scenes and profanity is not appropriate for children under the age of 15. 

Another thing that makes Taken and Snatched different is the fact that the estimated budget for Taken was $25,000,000. Therefore this means Taken is a high budget film, whereas Snatched was low budget. Due to Taken being a high budget film, it resulted in the film being showed in 3,183 screens in the USA within the opening weekend. 396 screens in the UK and 30 screens in the philippines. A low budget film such as our own, would not be shown in as many screens as a high budget film, resulting in a lower lifetime gross. Taken lifetime gross so far is $145,000,989. This shows that Taken has made a profit which has lead to the film making a sequal to the film, Taken 2.

Compare:

Taken kidnapping scene VS. Snatched kidnapping scene

 

 

 

 

 

 

 

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